Stuart Bruce is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations, corporate affairs, communication and public affairs. He is a management consultant who helps organisations to improve performance by implementing the latest global best professional practice and digital transformation.
Stuart specialises in strategy, measurement and evaluation, crisis communication, PR technology and digital and social media. His passion is corporate affairs and communication, but he also has extensive experience and expertise in business-to-business and consumer PR.
His recent client experience includes Google, Rolls-Royce, Zurich, Siemens, Skanska, Specsavers, Tourism Ireland, the government of Ukraine, Bank of England, Royal Bank of Scotland, Weber Shandwick, Leo Burnett and Finsbury.
Stuart is based in the UK and works with clients in more than 50 countries including throughout Europe, India, Ukraine, Malaysia, Australia and the United Arab Emirates.
Before becoming an independent advisor Stuart was the co-founder and managing director of one of the UK’s first digital PR agencies which in less than two years he grew to become a PRWeek Top 150 Consultancy and Top 30 Digital Consultancy. Clients included Unilever, HSBC, Sony Mobile, PayPal, NHS, Philips, First Direct and Discovery Channel. From 2007 to 2011 Stuart was listed in the PRweek Power Book of the UK’s top 1% of most influential PR practitioners. Since he became independent he does less work in the UK and more internationally.
Stuart was one of the first PR practitioners in the world to grasp the potential of digital and social media. He started his top-ranked PR blog in 2003 when there were less than 10 PR blogs in the world. He ran the UK’s first political Twitter campaign in 2007 and was responsible for one of the UK’s first ‘mummy’ influencer events to launch Chuggington on the BBC in 2008.
Stuart is a visiting lecturer at Leeds Beckett University and also teaches the CIPR Professional Diploma and the AMEC International Certificate in Measurement and Evaluation. He is also a guest lecturer at Rotterdam School of Management and has lectured at Moscow State University.
He is the co-author of several books and academic papers including Share This (Wiley, July 2012), Share This Too (Wiley, September 2013), and Excellence in Online Communications (Quadriga University of Applied Science, October 2012). He was the editor of the Davos World Communication Review (WCFA, September 2015).
Stuart is a keynote speaker who has spoken at conferences and summits all over the world including Russia, India, Ukraine, Czech Republic, Croatia, Iran and Turkey. Keynotes include the Crisis Communications Summit for the International Air Transport Association in Istanbul, the Economic Times Corporate Communications Summit in Mumbai, and moderator at the Davos World Communication Summit. You can see a list of some of Stuart’s speaking engagements on his blog.
He is regularly interviewed and appears on TV providing expert comment on PR and communications including Al Jazeera, BBC, France 24, The Guardian, The Independent, PRovoke, Influence, PRWeek and Communicate. You can see some of Stuart’s TV interviews and media appearances on his personal blog.
He served as a board director of the Chartered Institute of Public Relations from 2017-2019 and is currently a member of the PRCA Council. As a CIPR board director Stuart chaired committees on Policy and Campaigns, Measurement and Evaluation, and Global Development. Stuart is also an experienced judge for international industry awards such as SABRE, AMEC and CIPR.
Stuart is a chartered public relations practitioner, a CIPR fellow, an AMEC fellow and a member of the PRCA.
Please get in touch to discuss how you might be able to work with Stuart.
You can read Stuart’s thoughts and ideas on the future of public relations on his PR blog. Stuart also publishes the weekly That Was The Week That Was newsletter with a round-up of the most important or interesting stories and articles he’s discovered on the future of public relations, corporate affairs and communications.
Or you can connect with Stuart on social media.