An effective public relations strategy is essential to create trust and to protect and improve your reputation. Unfortunately, many corporations and organisations don’t have a PR strategy they just have a communications plan which lists lots of activities and tactics.
Stuart Bruce Associates can help you to move beyond tactics to develop a public relations strategy that will help deliver tangible business results.
We start by helping you to create measurable public relations objectives aligned to specific organisational and business objectives.
We provide expert insight using research and analytics including sophisticated stakeholder mapping.
We review, develop and test your messaging to create a compelling narrative of your vision, culture and abilities that is your authentic brand identity.
After we’ve listened, analysed and understood your business and its operating environment we help you to develop an effective public relations strategy.
Only after your PR strategy is in place do we help you decide on public relations tactics and channels.
Contact Stuart Bruce today to arrange a free, no obligations chat about how we can help you to modernise your public relations and communication strategy.
As well as strategy consultancy Stuart also offers ad-hoc services such as intensive workshop days on your site, one-to-one calls via phone or video chat and email/messaging support. You can find out more on our ad-hoc product page.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu, The Art of War